Top 5 Communication Apps in Serbia: Q1 2022 Performance

During the first quarter of 2022, the top 5 communication apps in Serbia exhibited diverse performance trends in terms of downloads and revenue. Here's a detailed look at how each app fared:

Telegram saw a significant rise in weekly downloads, starting from around 3.9K at the end of December 2021 and peaking mid-March with approximately 13.7K. The growth was particularly notable in late February, reaching 13.5K in the week of February 28.

Snapchat maintained a steady download rate, beginning the quarter with about 9.8K downloads and experiencing a slight dip in late February to 7K. However, it managed to bounce back, closing March with around 8K weekly downloads.

WhatsApp Messenger demonstrated consistent download activity, starting at 8.8K and gradually increasing to over 10.6K by the end of March. The app saw a notable spike in mid-March, achieving nearly 10K downloads in the week of March 14.

Messenger also showed a gradual increase in downloads, beginning the quarter at 7.6K and reaching a peak of 9.6K in the week of March 21. Revenue for Messenger varied throughout the quarter, with the highest weekly revenue of $102 observed in early January and fluctuating to around $33 by the end of March.

Rakuten Viber Messenger experienced an upward trend in downloads, starting at 10.5K in late December 2021 and peaking at approximately 10.7K by the end of March. Revenue for the app saw a high of $353 in late December, with fluctuations leading to a moderate $127 by the end of the quarter.

These insights highlight the dynamic nature of user engagement and revenue patterns for communication apps in Serbia. For more detailed insights and data, visit Sensor Tower.